
Platform: Audio/Visual
Movie: Spy Kids 3D: Game Over
Target Audience: Spy kids is a series of films which are family friendly and because of this a much younger audience would be target for e.g. 12 and lower. The movie is a action and adventure movie so stereotypically it can be seen that more of a male audience is being targeted.
Platform: Audio/Visual
Movie: Sharknado 6
Target Audience: This movie franchise is a sextet which means it has a series of 6 films. Since it has already had 5 movies, an audience which would be targeted is lovers of the previous 5 movies. The film is an action and adventure which could mean more of male audience is being targeted.
Platform: Interactive
Game: Fortnite
Target Audience: The audience targeted would be children. This is because of it's cartoon like graphics and its lack of gore. More males would be targeted because as it has lots of action and is filled with guns.
Platform: Interactive
Game: Minecraft
Target Audience: The audience targeted with this game is mostly children. This is because of it's creative nature and cartoon appearance. More of a male audience is being targeted as the game consists of lots of action and adventure.
This is not bad Jamie but you have not covered all of the platforms of the media, you have focused upon interactive games only, no reference to published media or audio/visual media. Also, you need to be more focused on age ranges (children is too vague), and engage in psychographic measures more, these are lifestyle choices and preferences but you have only really mentioned age and gender, which are demographic measures.
ReplyDeleteReply to this post with more focused examples of demographics and psychographic target audience measures.
You also need to cover audio visual and published media, give an example of each of these.